he typical business. Most of the business books in the book store and library will not apply to your business. You could attach all of the door hangers you want and that will not increase your business contacts. You can place all of the advertisements you want in the newspaper and your phone will not ring. Why not? Professional Service is a very personal business; it more about networking and building business relationships. So the business strategies are different from that of a retail business.
Now we will discuss 5 more strategies to increase revenues and profits without cutting staff.
Key 6: Be Patient and Stay Focus in Your Marketing – Marketing is always ongoing. The way you dress, your attitude, your correspondence, and all of your literature affect your marketing efforts. Sooner or later your future client will need your services, and you want them to pick up the phone and talk to you. In the mean time you are building a relationship with your current and future clients. It seems that marketing becomes top priority when the revenues fall. But in reality marketing should be consistent. Constantly evolving as the company grows. If you want to increase your revenues then increase your marketing efforts. Also, not all marketing is expensive. In fact, most of the marketing required for professional service firm is very inexpensive.
Key 7: Provide Detailed Proposals – Engineering is a complicated profession that is guided by very detailed specifications and procedures, but why do engineering proposals are all too often vague without any structure? Very few projects performed by an engineer can be spelled out on one sheet of paper. Some clients may ask for a simple one page proposal, but if you can not describe in detail what services you firm will be providing with the fees associated with those services, you are taking a risk that may eat all of the profit and then some. A vague contract is open to interpretation. The client’s interpretation will usually win.